IHH Healthcare Berhad, commonly known as IHH, is a leading international healthcare provider based in Malaysia. It is one of the largest integrated private healthcare groups in the world. IHH operates a network of hospitals and clinics across multiple countries, including Malaysia, Singapore, Turkey, India, China, Hong Kong, and many others.
IHH Healthcare prioritizes brand identity and sustainability with the motto "Care. For good." They encourage active participation from patients and staff, fostering a collective journey towards positive impact.
Our Approach
To strengthen IHH's branding, we create a key visual inspired by the logo for our sustainability movement. Building on the 10th anniversary logo, we advance Care. For good. Through the 4 pillars, we embark on a limitless sustainable journey.
Drawing from IHH's circle of trust, we derive inspiration from the two "O" letters in the word "good" to create an improvised design.
The 2 “O” when used together look like an infinity loop which resonate with the whole sustainability system in Care. For good.
4 pillars
Public
People
Patients
Planet
Care Journey
By implementing our new "Care. For Good" template across multiple touchpoints, consumers can understand IHH's sustainability efforts as they navigate their journey within any IHH hospital. We ensure that every asset remains relevant to the specific touchpoint they encounter, creating a cohesive experience for individuals.
Patient’s Journey