Smartphones Redefined

As essential FMCG products, mobile phones require deep knowledge and adaptability. Our creative approach fosters close collaboration with clients, crafting captivating campaigns that showcase their products. By pushing boundaries and exploring innovative concepts, we forge emotional connections with audiences through unique experiences.

In China, Samsung is a trusted leader in the mobile phone industry, known for its innovative features, high-quality devices, and diverse lineup that caters to different price ranges and user preferences. From flagship smartphones like the Galaxy series to cutting-edge foldable phones, Samsung pushes technology boundaries, offering advanced technology, stunning displays, and powerful cameras.

SAMSUNG A9 STAR

Campaign

The Galaxy A9 STAR Campaign targets the younger generation, leveraging the popularity of pop singer Hua Hua to amplify the Samsung youth effect. Through tailored materials and research-based insights, we created an engaging campaign that captivated Hua Hua's followers.

Pre-Launch Social Push

& Key Visual

Campaign Video

Launch Event

Influencing Buying Decisions Through Celebrity Assets.

Our campaign strategically harnesses the power of celebrity assets to captivate our audience by showcasing what they love to see. We aim to emotionally engage consumers and trigger a strong desire to purchase the phone.

Wechat Social H5

Sustain

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Sustain 〰️

In China, Vivo is a leading player in the mobile industry, catering to the preferences of Chinese consumers with innovative smartphones, sleek designs, and advanced camera capabilities. The brand's focus on user experience has helped it gain popularity and establish a strong presence in the competitive Chinese market.

Campaign

“Cross the line”

vivo X60

To 'Cross The Line' means surpassing limits, opening new possibilities, and taking things further. The X-series embraces this spirit, offering outstanding features and partnering with Carl Zeiss for professional photography, exceeding expectations with remarkable results.