Shiseido is a renowned Japanese cosmetics company that has made a strong impact in the Chinese market. Through strategic marketing, online presence, and collaborations with influencers, Shiseido has established a strong position in China.


Commissioned by Shiseido China for the Asian market, our key visual celebrates Chinese New Year by showcasing Asian women blooming like spring flowers, radiating natural beauty and vitality. Shiseido's skincare and makeup products are specifically formulated to enhance Asian women's unique features and help them achieve effortless beauty.


Aquair is a popular hair care brand that has made significant strides in the Chinese market. This Japanese brand has gained recognition for its high-quality products and innovative hair care solutions.

Aquair partners with a confident celebrity, reflecting the aspirations of independent Chinese women and promoting a natural look that sets them apart from competitors. The products KV is photographed with a natural look, capturing their real-life scenarios to resonate authentically with our audience.

Aquair

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Shiseido China's "Pure and Mild" range is tailored to the needs of younger customers, offering gentle skincare solutions that promote healthy and balanced skin.


SC Johnson is a global family-owned company known for quality consumer products like Windex and Glade. With a sustainable and innovative approach, they lead in cleaning, fragrance, pest control, and storage solutions worldwide.

Visual Branding Across Asian Markets

Indonesia, Malaysia, Philippines, Thailand


Lamisil is a trusted brand by Novartis for treating fungal infections. With various formulations containing terbinafine, Lamisil is known for its effectiveness.

The striking Lamisil key visual portrays a foot with fungus imps, representing a fungal infection, and emphasizes Lamisil cream's ability to eliminate them, resulting in carefree feet. The accompanying TV commercial depicts the imps injecting trouble into the feet, but Lamisil comes to the rescue by eradicating the source of the problem and eliminating the imps entirely.
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